WhatTemp
90-Day Execution Plan · Confidential
From “fundable idea” to “seed-ready company.”
The goal of the next 90 days is to manufacture the four things that convert a $0 prototype into a $5–30M company: protection, a live pilot, the first dataset, and proof.
Critical path (do these first, in order): 1) Incorporate & assign IP → 2) File the provisional patent before any public launch → 3) Register thermostat dev apps (Nest/ecobee) → 4) Sign 5 pilot venues. Everything else can run in parallel, but these gate the value.
Legal / IP
- Delaware C-corp + IP assignment, 83(b)
- Provisional patent: cross-vendor pipeline + comfort-from-physiology
- Trademark “WhatTemp” (cl. 9/42/35)
- Biometric-privacy counsel reviews flow
Product
- Register Nest + ecobee dev apps
- Wire one real OAuth end-to-end (scaffold exists)
Done = entity live, provisional + TM filed, 1 real thermostat reading flowing.
Pilot (one metro)
- Sign 25 venues — cinemas, gyms, theaters
- Ship public listings + the Google/Maps surface
- Crowd + estimate fallback for coverage
Consumer
- TestFlight / web launch in that metro
- First 5k users; instrument retention
Done = 25 live venues, the “indoor temp on Google” proof, early daily-active users.
Data moat
- Comfort model v1 from opt-in wearables
- Confidence scoring on real readings
- Publish schema v1.0 + dev docs
Go-to-market
- 1 partner/API conversation (maps, tickets)
- Pre-seed raise: deck + pilot metrics
Done = a defensible dataset, one partner LOI, term sheet conversations open.
By Day 90 you’ve moved off the “$0, idea-only” row and onto the “provisional filed + live pilot + first dataset” row — the inflection where valuation steps from ~nothing to a credible $5–15M seed story. The prototype proved you can build; these 90 days prove the moat and the pull.
Lean budget (pre-raise)
Incorporation + legal$1.5–3k
Provisional patent$3–5k
Trademark (3 classes)$1–2k
Infra + pilot ops$1–2k
To reach Day 90~$7–12k